KINSHP is a Unisex Boutique Fashion Brand that required a quirky, "trendy", and authoritative voice to convey their message toward young adults who are interested in ‘hipster’ subculture and alternative fashion.

This email featured their new ‘Back to Business’ collection as a pre-sale invitation to generate a sense of anticipation before the collection officially "drops".

The result was a simplified and classic treatment with the "90s retro" trend in mind, creating a framework to feature their clothing.